We take the responsibility of managing our investors’ capital seriously and treat it as our own. We act and think as owners and aim to generate our rewards through value creation and capital preservation for our investors. ​

Our goal is to create value in each of our portfolio companies and thereby go beyond passive ownership. We will seek out partnership where our internal expertise can supplement and assist our management team’s core skillset and knowledge base. We aim to be true partners with our management teams.

One cannot incentivize an individual to think like an owner through compensation alone. We therefore seek managers who, with or without financial incentives, will do the right thing for our companies and for our investors’ capital. We will compensate these individuals the way we ask to be compensated ourselves; fairly and as owners.​

We observe, evaluate, and we invest; but only when time is right and never in a rush. We avoid chasing unwilling sellers and competitive auctions since both often inflate entry valuations. We understand our core competencies, but we only apply them if the target is open for change and in need of capital and a new partner. ​

We invest in companies promoting technologies, products, and services that will improve the communities and society in which they operate. It is our core belief that bettering your community will increase the long-term monetary value of your company.

We do not have a crystal ball and we do not claim an ability to predict the future. We also know that financial forecasts are usually wrong. We therefore evaluate our companies, our management teams, and individual team members by their track record, not only by their promises of the future.​

While being keenly aware of economic cycles, we will not treat them as tools to accomplish investment success. Instead, we focus on creating fundamental and sustainable value that will translate into advantageous financial positions throughout the economic cycle.​

We do not invest in start-ups or ‘greenfield’ propositions. We seek companies in their commercial adolescence in need of growth capital.​

Overuse of leverage in early-stage growth companies often inhibits creativity and flexibility. It is also a significant risk to the equity owner if financial projections are missed. We therefore limit our use of leverage until a value platform has been created.​

We wish to know where we are headed before we begin our journey.  If we do not have a clear understanding of our end-goal (a financial exit), we will invest elsewhere.​

Overly complicated systems and arrangements are usually costly and will often result in misunderstandings and frustration. We prefer thoughtful, but simple and transparent structures in ownership and compensation.